Free Essays on Organisational Studies

EXECUTIVE SUMMARY Relationship marketing is a business philosophy, which aims to develop strong relationships with a range of stakeholders, such as suppliers, media, intermediaries and public organisations, as well as with customers. The goal of relationship marketing is to align all of the aspects of a company within its chosen customers and stakeholders. This can only be achieved by applying the Eight Concepts of Relationship Marketing on an ongoing basis. The company must ensure it has Market Strategies in place to help it achieve its objectives. Customer Bonding thereby ensuring they have a better position in the market place than their competitors. By introducing the concept of Total Quality Management into the company, the benefit thereof will be a better commitment by the organisation to manage quality, thereby improving customer satisfaction. Benchmarking will encourages management to focus externally on the customer and the competition, as it highlights the gap between where the company is and where it wants to be. Relationship Marketing ensures that technology is used to facilitate a relevant, timely, personalised and customised communication process and identifies individual preferences. Communication with individual customers via the media each prefers will ensure customer value. Promotion is done in order to influence the behaviour and attitude of the customer and incorporates various methods of communication with the customer, ensuring they receive the information via their preferred media. Fully automated production and knowledge placed in useful databases will allow relationships that create value to be developed. The relationships company of the future will need to use technology to shape value for each customer by building capabilities needed to enhance those relationships. The company that embraces relationship marketing, its str... Free Essays on Organisational Studies Free Essays on Organisational Studies EXECUTIVE SUMMARY Relationship marketing is a business philosophy, which aims to develop strong relationships with a range of stakeholders, such as suppliers, media, intermediaries and public organisations, as well as with customers. The goal of relationship marketing is to align all of the aspects of a company within its chosen customers and stakeholders. This can only be achieved by applying the Eight Concepts of Relationship Marketing on an ongoing basis. The company must ensure it has Market Strategies in place to help it achieve its objectives. Customer Bonding thereby ensuring they have a better position in the market place than their competitors. By introducing the concept of Total Quality Management into the company, the benefit thereof will be a better commitment by the organisation to manage quality, thereby improving customer satisfaction. Benchmarking will encourages management to focus externally on the customer and the competition, as it highlights the gap between where the company is and where it wants to be. Relationship Marketing ensures that technology is used to facilitate a relevant, timely, personalised and customised communication process and identifies individual preferences. Communication with individual customers via the media each prefers will ensure customer value. Promotion is done in order to influence the behaviour and attitude of the customer and incorporates various methods of communication with the customer, ensuring they receive the information via their preferred media. Fully automated production and knowledge placed in useful databases will allow relationships that create value to be developed. The relationships company of the future will need to use technology to shape value for each customer by building capabilities needed to enhance those relationships. The company that embraces relationship marketing, its str...

Enjoy Your Choices or Find New Ones

Enjoy Your Choices or Find New Ones Let the beauty we love be what we do. There are hundreds of ways to kneel and kiss the ground. Rumi I saw this quote, pasted it here, and did away with the editorial I had written for this week. The quote prompted a spark such that I had to stop what I was doing and write. The idea is controversial, but thats fine. You can read it for its good intention, or twist it into something else. Its totally up to you. The world is in love with writing. Its organic (or should be). Its a tool we can put into practice girl with apples on her hands simply Other than run, what energy can you expend so simply and feel its rewards so intimately upon its completion? So, when you find yourself grumbling about rejection, fussing about yet another blog post, scrambling to understand the best way to use social media to make your writing salable, stop and thinkdo you really want to do this? How dare I challenge your skills, your mission, your ability to tell stories? I dare to We fuss about the bad writing that makes money and the good writing thats ignored. We fanatically hunt for the best tricks, how-tos, and secrets to writing well, organizing our time, or getting published. The excellent writers, the names that slide off your tongue like your favorite television show or family recipe, dont do any of this. They simply write. They write like their life depends on it. They write because its what they love. They dont care about the odds, the obstacles, the naysayers or the paradigm shifts of New York publishing. They thrive on their words and feed from their stories. To them, difficulty is just todays challenge to the same end to write for readers. There are no excuses about lost time, family obligations, short income, or Internet speed. They dont wake up and decide whether they feel like it. They rise eager to return to the page, regardless ofthe environment or issues of the day. Its what they do. Its what you ought to be doing . . . assuming that writing is your calling. What a miserable existence trying to force yourself into a calling, like choosing to be a minister without being beckoned Give yourself permission to step away from writing and find that other calling you are shirking. Imagine the joy youre missing, the thrill youre pushing aside because you think you want to be a writer. You only have one life, and its best you find the right fulfillment for those short years you have on this earth. Its okay not to be a writer. Its not okay to spend your life struggling to be something youre not. But if you are indeed hell-bent on being a writer, just do it.

Film and Media Studies - History of Broadcasting - Advertising the Essay

Film and Media Studies - History of Broadcasting - Advertising the American Dream - Essay Example Pepsi takes this parable a step further with their commercial. Before drinking the Pepsi, the boy is uninspired and most likely tired of the life he is currently living. After drinking the Pepsi, he is filled with energy and uses this energy to practice drumming around town. He does not have a drum set, probably because of his family’s economic status and capital, and he does not need one because he drank Pepsi and now he can achieve the once-thought-of-as impossible. A young Hispanic boy starts off in by an apartment complex in this commercial, and by using an urban Hispanic setting with a monotone color scheme, a sense of confinement is instilled and something must be done about it. With this set-up, Pepsi comes in to â€Å"save the day† or, in this case, this boy’s life from normality. Pepsi’s product promises to lift this particular Hispanic youth out of a lower-middle class inner-city barrio environment into a drummer for a popular band. Once the boy has tried the product, he becomes inspired giving him confidence and motivation to follow his dream of becoming a drummer. And while everyone else is still living their mundane lives, he has transcended this barrio environment to pursue his dream. He ascends to the high-class stardom status instantaneously in the commercial. He is suddenly taken out of the boring lifestyle he was living in, ages about ten years older, and is put in a rock band on stage entertaining a massive crowd of fans most likely with his professional drumming. The boy’s younger years are portrayed in the sunlight, but not necessarily in a cheerful, happy way. The sun just seems to be part of the whole monotonous picture. When the boy’s dream is finally reached, the whole set-up is changed. Instead of it being day, it is night (or at least in an indoor stadium or concert hall). The only light is the light coming from the stage lights, which represent the

Arab Discussion Essay Example | Topics and Well Written Essays - 750 words

Arab Discussion - Essay Example The passive approach is necessary because of the role of culture as an integral factor to people’s quality of life and as well a barrier to nursing care. Even though some cultural practices undermine provision of care, members of the society are informed of benefits of culture to their well-being and a contrary approach may be a threat to their perspective to health care. A tolerant approach with understanding and persuasion will therefore offer Mrs. Nasser, who has a cultural reason against the physical examination, an opportunity to consider alternative approaches to testing the patient towards efficient treatment. Persuasion can also help in establishing the need for examination towards effective treatment (Andrews and Boyle, 2008; Kulwicki, 2013). Culturally congruent strategies that may be effective in addressing Mrs. Nasser’s needs Strategies towards cultural competence identify congruency towards meeting Mrs. Nasser’s needs to preserve her cultural orienta tion and to cure her ill daughter. Cultural awareness is one of the culturally congruent strategies that that may be effective in resolving the issues towards the needs and being informed of the sensitivity to young girls’ virginity in the Arab culture is an example that could help the nurse in handling the situation by informing the nurse of potential obstacle to care. It involves being informed of a society’s cultural constructs for a suitable approach to providing care to culturally sensitive clients. Cultural awareness would inform the nurse of the negative opinion towards physical examination of young girls’ genitals and ensure a less controversial approach. The nurse could similarly be informed of the society’s sensitivity towards young girls’ virginity and explain the fact that examination by a female nurse would not threaten the cultural perspective. Establishing a set of strategies towards cultural cohesion is another culturally congruent strategy that may be effective in addressing the client’s needs. This strategy equips a nurse with alternative approaches to integrate the client’s culture with necessary nursing practices towards meeting the needs (Andrews and Boyle, 2008; Dreachslin, Gilbert and Malone, 2012). This strategy can be developed from a nurse’s experience with Nasser’s culture and through constructs of cultural competence approach such as â€Å"cultural knowledge, cultural skill, cultural encounters, and cultural desire† (Votroubek and Tobacco, 2010, p. 579). Cultural sensitivity and intelligence, from the competencies, would also help the nurse in selecting available strategies towards managing Mrs. Nasser’s cultural fears and agreeing on a suitable approach to testing the girl. In applying cultural sensitivity, for example, the nurse should understand the Arab culture’s sensitivity to young girls’ virginity and the extent to which the society can sacrifice to protect the cultural observation apply incorporate this in building Nasser’s confidence that her daughter’s virginity would not be compromised (Votroubek and Tobacco, 2010). Ensuring that Mrs. Nasser’s concerns are addressed and Samia receive appropriate care The nurse can ensure that Nasser’s concerns are addressed and Samia receive appropriate care by understanding the involved cultural barrier to the proposed care approach, identifying

The process of digestion Essay Example for Free

The process of digestion Essay The Process of Digestion Over the course of time there have been many difficult questions and theories about everyday life. Using physiology chemistry, those questions have been able to be answered. From the mixture of gases in the air we breathe to the organic substance of plastic or paper, chemistry can be seen everywhere. However, most people mistook the power of chemistry in our own bodies. How is it that a simple slice of bread, once consumed, can turn into fuel for the human body? Using the digestive system and its many organs through the process of digestion and etabolism is how our bodies receive the energy it needs to continue on throughout the day and the rest of our lives. Chemistry then kicks in as food starts its process from entering to leaving the body, through the rate of our metabolism, and also by the transfer of energy. The chemistry in the digestive system is a very important process, because without it there would be no human life. Compared to all other systems in the body, the digestive system is one of the most diverse and important. According to Robert Sullivan the digestive system is a set group of organs whose unction is based on the process of turning food, absorbing nutrients for energy and getting rid of the bodies waste (Sullivan, 2008, p. 33). The organs that are in the digestive system are the following: esophagus, stomach, small intestine, pancreas, liver, gallbladder, colon or large intestine, rectum and anus (Ballard, 2003). Imagine eating a nice dinner with delicious smelling food. Now, imagine eating the food. Have you ever wondered where your food has gone once you consume it? Through your digestive system where the mass of food undergoes a process called digestion. Digestion is the chemical and physical breakdown of food into forms such as energy or nutrients that can be used by the bodys cells (McKenzie, 2010). The whole process starts in the mouth. The mouth contains a watery substance called saliva. Saliva is important to the whole process of food digestion, because not only does it help with sensing taste, but it is also made up of enzymes that break down the fats and starches in food at a molecular level. The esophagus is a tube where swallowed food travels down to the stomach. The stomach is a muscular sac that acts as a blender nd mixes food with acid, hydrochloric acid, which breaks down the swallowed chum and flushes the nutrients into the small intestine (Columbia University, 2010). The hydrochloric acid in the stomach is so powerful it can eat through a leather shoe. However, the stomach contains other chemicals, such as gastric acid, mucus and enzymes that also soften food (Sullivan, 2008). The result thus far in the process of digestion in the stomach is now called chime (Sullivan, 2008). Once the stomach has done its Job digesting the food, your dinner, now chime, travels to the small intestine where the final stage of digestion takes place. The remaining food is separated as either waste or nutrients. The nutrients are absorbed and taken in as fuel for the body while the waste enters the large intestine and passed through the rectum and anus to leave the body. Its fascinating to know that your dinner gets chemically organ has a specific role that is carried out through many different means. From growing to learning our body needs energy to work, but how can food be turned into energy? It can be turned into energy through each persons unique metabolism. The main reaction that takes place in the digestive system is called Metabolism. Metabolism takes place everywhere, but mainly in the stomach where is breaks down substances into smaller molecular forms, which gives the body energy (Online School Edition, 2011). Our metabolisms are chemical reactions that are carried out through a microcellular catalyst called an enzyme. Enzymes help chemically break down large nutrients, proteins, fats and carbohydrates into smaller forms of amino acids, fatty acids and simple sugars (Online School Edition, 2011). Amino acids and fatty acids are mainly where we get our energy from. The whole process starts when we eat and our metabolism breaks down the food. The amino acids and fatty acids are absorbed into the blood where once they attach to a cell, they are then able to speed up the chemical reactions taking place while the amino and fatty acids are monitoring the reactions in the cell some energy is released. This energy can be stored in the body until it is needed (Online School Edition, 2011). There are two forms of metabolism called anabolism and catabolism. Anabolism is storing energy and maintaining cells while catabolism is all about making energy so that each cell has a specific amount to function properly (Ballard, 2003). The bodys metabolism is made up of many reactions that produce heat or a calorie. A calorie is a basic unit of heat that measures how much energy a fixed proportion of food brings into the body. Calories are used to regulate the fat in our bodies too. If a person consumes too much calories then the calories will turn into fat. The process of metabolism in each persons body is very unique and different. Some metabolisms run slow, which results in less calories burned and others burn rather quickly, which results in fewer calories (McKenzie, 2010). Whatever the rate of metabolism, many can agree that this rocess is diverse and complicated, but also very fundamental to everyday life. As everything else in the body, our enzymes need energy to keep the metabolism in a constant flow, this is where ATP comes into the equation. ATP, Adenosine Triphosphate, is the major source of energy in the human body. ATP plays a major factor in fueling our bodies by providing and storing energy. A normal ATP molecule has a strong bond called a phosphodiester bond, which stores energy that only releases when the body needs it (Ballard, 2003). The structure of the ATP molecule is very exclusive; because it has an oxygen molecule that is connected to three hosphorous groups, hint the name triphosphate. When one phosphate group is taken away the ATP molecule turns into ADP. ADP is always trying to be regenerated to ATP where there is a higher energy level. Think of it like a battery. When the battery is running low, you recharge it, Just like ATP and ADP. When an ADP molecule is running low on energy more energy from food replenishes the energy that was lost, which adds a new phosphate group making the molecule convert from ADP to ATP (Ballard, 2003). Without ATP there wouldnt be any energy that could be provided for the cells to use in the body. The next time you eat many chemical reactions in your body will occur, however you are mainly recharging your body with fuel and nutrients for it to continue on with the day. In the digestive system there are heat, and more. Even today more chemists are elaborating on new discoveries and important facts of the many process and reactions in the digestive system. Perhaps the latest discovery in this field would be the new diet plans that tend to speed up the process of metabolism which makes cells, including fat, break down faster resulting in a thinner waist. The digestive system is unique and different from all ther systems in the body because it has many organs that each have their own important role, a specific process of where food travels, and finally multiple reactions through metabolism and other processes through ATP that convert the food we eat into fuel. Without the digestive system the body would fail and there would be no human life. Therefore, it is important to accept the essential role that chemistry plays not only a huge role in human life, but in all life. Now as you eat your Thanksgiving meal with your family this year, you can imagine the whole process from start to finish!

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Calorimetry Lab

Which foods have the most calories? Hypothesis: If we burn the food then the heating released will be measured as calories because the energy stored Inside Is released as heat and light. Parts of the experiment Control Group-water Experimental Group- different foods Independent variable- Type of food Dependent Variable- temperature of water Controlled variables- water temperature of unheated water Materials Stirring Rod, Beaker, ring clamp, evaporating disk, matches, crackers, marshmallows Analysis Questions 1 . Which foods gave off the most calories/gram?Marshmallows 2. Which foods gave off the least calories/gram? The chips give off the least, when they were burned we realized they had the least. 3. How do these results compare with your prediction? The result are somewhat like my prediction, I predicted that when the food is burned it will release heat and light.I liked this lab because it's a way to figure UT certain things within food substances. I probably would not take the ti me out to try it out at home, but I did like the lab. Despite us being very careful with trying to make everything accurate I don't think everything was so accurate. However scientists do this all the time to fugue out the calories of foods, so it is still a legit experiment. The temperatures did not change drastically it was mostly around 4 or 4. 5 degrees Celsius. Citation Mar. 2013. Web. 14 May 2014. Http://www. Chem†¦ Davidson. Deed/vice/calorimeter/ heatcapacityofcalorimeter. HTML

The Masque of the Red Death

â€Å"The Masque of the Red Death† Literary Analysis: A Look at Imagery We continue our literary analysis of â€Å"The Masque of the Red Death† by Edgar Allan Poe with a look at the graphic imagery in the short story. players †¢ slide 1 of 4 Imagery is the use of figurative or descriptive language to create a vivid mental picture. It involves at least one of the five senses–sight, sound, touch, feel, taste. Imagery in â€Å"The Masque of the Red Death† is ghastly. †¢ slide 2 of 4 Example of Imagery – â€Å"There were sharp pains, and sudden dizziness, and then profuse bleeding at the pores, with dissolution.The scarlet stains upon the body and especially upon the face of the victim, were the pest ban which shut him out from the sympathy of his fellow men. † (145). Senses – Sight, Touch Analysis – Poe establishes the mood and setting of the story with the vivid description of the Red Death. The passage establishes the h orror of the disease and explains why the guests would react to the blood stained intruder at the end of the story. †¢ slide 3 of 4 Imagery in the 7th RoomExample of Imagery – â€Å"The seventh apartment was closely shrouded in black velvet tapestries that hung all over the ceiling and down the walls, falling in heavy folds upon the carpet of the same material and hue† (146). Senses – Sight, Touch Analysis: The oppressiveness of the 7th room contrasts the gaiety of the previous six. The darkness of the room and the heaviness and darkness of the curtain symbolizes death. No wonder none of the guests wish to come near it. Note the pun on â€Å"shroud. † Example of Imagery – â€Å"The panes here were scarlet–a deep color†¦.In the corridors that followed the suite, there stood, opposite to each window, a heavy tripod, bearing a brazier of fire, that projected its rays through the tinted glass and so glaringly illuminated the room. And thus were produced a multitude of gaudy and fantastic appearances†¦ The effect of the firelight that streamed upon the dark hangings through the blood tinted panes was ghastly in the extreme† (146-7) Senses – Sight Analysis – So much for peaceful death. The images created by the brazier of fire and blood tinted glass give the room of death a ghastly appearance.The gaudy and fantastic appearances, the blood tinted panes, and the fire create an image of hell, hinting that perhaps the guests and the Prince fear not just the Red Death, but their eternal fate. †¢ slide 4 of 4 More Examples Example of Imagery – â€Å"Its pendulum swung to and fro with a heavy monotonous clang; there came from the brazen lungs of the clock a sound which was clear and loud and deep and exceedingly musical† (147). Senses – Sound Analysis – No wonder the musicians stopped when this clock struck.Poe uses personification–brazen lungs–to em phasize the deepness of the â€Å"heavy monotonous clang,† a clang that serves as an hourly reminder to the guests that death is approaching. Example of Imagery – â€Å"The figure was tall and gaunt, and shrouded from head to foot in the habilments of the grave†¦ His vesture was dabed in blood and his broad brow, with all the features of the face was besprinkled with the scarlet horror. † (149). Senses – Sight Death – The personified Red Death strikes fear and anger in the hearts of Prospero and his guests.Once the Red Death appears, it never leaves. Symbolism in â€Å"The Masque of the Red Death† Why are there seven rooms in â€Å"The Masque of the Red Death†? Learn all that and more with this guide to symbolism. latest †¢ slide 1 of 6 Edgar Allan Poe's â€Å"The Masque of the Red Death† should be studied at many levels: (1) the literal level – the literal level is a study of the events that actually take plac e in the story; (2) an allegorical level – an allegory is a story in which the objects, characters, and events are symbolic of something grander in scale.In order to understand the story allegorically, one needs a firm understanding of symbols in â€Å"The Masque of the Red Death. † †¢ slide 2 of 6 Symbols ; Analysis The Red Death symbolizes the inevitability of death. Although there is no specific disease with the exact symptoms described in the story, critics believe the disease's description has elements of tuberculosis, a disease which killed many of those close to Poe. It also brings forth memories of the Black Death which depopulated much of Europe during the Middle Ages.The Castle represents man's efforts to prevent death. Regardless of wealth, social position, or popularity, death arrives as an uninvited guest. Prince Prospero symbolizes the end of feudalism. Prospero's inviting only wealthy knights and ladies to his castle at the expense of peasants and c ommoners represents the socioeconomic divide between landowners and peasants that existed during the feudalistic period. It is not coincidental that the Black Death, which reduced the number of workers, led to a demand for labor and played an important role in ending feudalism in Europe.The Ebony Clock is a constant reminder of death and symbolizes the inevitability of it. The revelers could neither stop its pendulum from swinging nor could they prevent its ominous tones from dampering their enthusiasm. †¢ The Seven Rooms represent the stages of life. More on this later. The Masqueraders symbolize all humans and gives creedence to the interpretation that the seven rooms represent the seven ages of man (covered further in the next section). †¢ slide 3 of 6 Color Symbolism Colors play an important role in this story:Red – The most obvious color symbolism in â€Å"The Masque of the Red Death† is in its title. Red symbolizes death and blood. The gruesome descript ion of the Red Death gives the color a ghastly connotation, especially in light of the red window panes contained in the death room at the far western end of the imperial suite. Black/Ebony – The seventh room was â€Å"closely shrouded in black velvet tapestries that hung all over the ceiling and down the walls, falling in heavy folds upon a carpet of the same material and hue† (146).This seventh room contains â€Å"no light of any kind† and represents the darkness of death. In this room stands the ebony clock. Upon hearing its chimes the guests were reminded of death: â€Å"the giddiest grew pale, and the more aged and sedate passed their hands over their brows as if in confused reverie or meditation† (147). Blue/Purple/Green/Orange/White/Violet – These are the colors of the first six rooms in the imperial suite. I will address them together insomuch that they represent a prism and therefore reflect a progression, lending creedence to the interpre tation that the story is an allegory for life.This interpretation, however, is complicated by the fact that the color of Prospero's room do not occur in the same sequence as they do in a prism, possibly reflective of Prospero's twisted sense of fairness or an attempt by the author to associate particular colors with a specific period in life. †¢ Others interpret the 7 rooms in â€Å"The Masque of the Red Death† as a symbol of Prospero's indulgence in the seven deadly sins: 1. Pride/Vanity – Pride is the excessive belief in one's own abilities, similar to vanity, which is setting one's heart on things of little value.Prospero's belief that he is more powerful than death is a vivid demonstration of pride. 2. Envy – It is unclear who the Prince might envy, but he sure is trying hard to impress someone. 3. Gluttony – Gluttony is the act of consuming more than one is required. Instead of using his means to protect more people, something he is obligated to do as prince, he lavishes his guests with â€Å"ample provisions† and â€Å"the appliances of pleasure. † 4. Lust – Lust is an excessive craving for the pleasures of the body, usually associated with sex. The era in which Poe wrote prohibited he explicit or implicit description of sex, but what do you think was going on at an anything goes party? 5. Anger – The Prince becomes angry with the uninvited guest and attacks it. 6. Greed – Although it is apparent Prince Prospero shares his wealth with a thousand guests, he helps those who need it least and withholds his substance from those in need. 7. Sloth – Sloth is the absence of work. The prince seems like a hard worker; his work, however, is on the physical realm not the spiritual realm. †¢ slide 6 of 6 What do you think they mean? If you have an alternate interpretation, let me know in the comments.

A Self-Publishing Formula That Works

A Self-Publishing Formula That Works If you are an author who is currently self-publishing, or planning to self-publish, Self-Publishing Formula is a valuable resource. The site is packed with up-to-date information on writing, publishing and marketing your book. The site offers a regularly updated blog and a weekly podcast, along with courses, resources and a weekly email newsletter.SPF offers an excellent range of tools to help authors keep up with the complex and fast-moving world of self-publishing. The mastermind behind the site is Mark Dawson, an award-nominated USA Today Bestselling Author, who has published more than 20 books and sold over 2 million copies. SPF really is a one-stop resource for self-published authors, offering everything from a free starter package and video training, to a closed Facebook community where authors can network and get answers to their questions.Navigating the siteThe site is user-friendly and easy to navigate, with clearly displayed links to the blog, the podcast and the online cou rses currently on offer. A handy start here page shows a brief introductory video, and invites new visitors to download their free resources. On that page, you will also find a direct link to the podcast, an invite to join the private Facebook Group, and directions on how to download the SPF app, should you wish to. The app lets you listen to the podcast, download the free books, and log into any courses you are taking, with just one click, from your phone or mobile device.The blogThe SPF blog aims to educate, inform and entertain, with regular news from the self-publishing industry, along with a lot of practical and actionable tips that cover writing, publishing, launching, and marketing your self-published books. Topics covered in recent posts include:How to build your author websiteBig name authors who are now self-publishingHow to work effectively with a critique partnerBranding yourself as an authorSteps to building a successful author careerHow to be more productiveHow to get found by readersHow to increase your writing speedWord counts and whether they really matterThe ten most valuable tools for an indie authorThe blog also publishes a Weekly Write-Up every Wednesday, where they collect together any news that may affect self-published authors. This can cover anything from changes in Amazons publishing terms, to new author services that companies are launching, to changes within the major social media networks that could affect authors.The SPF podcastThe podcast runs weekly and includes interviews with authors making their name in the self-publishing world. Authors Dawson has interviewed include Ian Sutherland and Laurie Wright, among many others. The topics covered by the podcast are wide-reaching, and as with any podcast, the conversation can go off topic, often revealing even more valuable snippets of information. Recent podcast episodes include:A Successful Author Mindset, with Adam CroftKeeping It Clean, with sweet romance author Anne-Marie MeyerWh y You Need To Be Publishing Audiobooks, with Tina DietzHow To Start That Awesome Author Website, with John DyerHow To Self-Publish and Market a Childrens Book, with Laurie WrightThe Power of Focus, with Kam KnightNovel Adaptation: Turning Books Into Screenplays, with Paul FitzsimonsFacebook Changes What They Mean For Authors, with Mark DawsonFive Types of Bad Review What To Do About Them, with Molly McCordGetting Twitter To Fly For Authors, with Ian SutherlandTurning Personal Stories Into Marketable Books, with Owen ZuppGreat Website Design for Authors, with Dave StansbieAs you can see, there is a huge variety within the topics offered and the authors invited on to the podcast. All podcasts are available to listen to for free via a variety of apps, or you can listen direct via the website. You can also, of course, download the SPF app and listen on any device.Book marketingAny self-published author knows that writing and publishing a book is only half the battle. SPF places a stro ng emphasis on marketing your book, looking at every stage in the process, from pre-publication tasks (such as cover design, blurb writing and building an email list) through to planning a launch, and running advertising campaigns to boost ongoing sales.Resources that are particularly useful to help you market your books include these podcast episodes:Systemised Book Marketing, with Gabriel MercerHow To Boost Your Book Marketing With Pinterest, with Pip ReidTop Book Launch Tips, with Tim GrahlThe first two of the free books listed below are also valuable resources if you are planning paid advertising campaigns for your books.Free resourcesIf you click on the resources link in the website header, you will be taken straight to a page where you can opt to receive seven eBooks for authors, completely free. The books on offer are:Mastering Simple Facebook AdsLearn Amazon AdsWriting a Page TurnerHow To Work With An EditorWriters Yellow PagesTen Tips For Topping the Romance ChartsThe Vault Once again, the topics covered are varied, with something that will be of interest to most indie authors. The last eBook on the list, The Vault, is a compilation of the transcripts of fifty SPF podcast episodes, packed with tips and strategies for self-published authors. The eBook is searchable, so you can easily find the topics that most interest you.These books form part of the SPF starter package, which also includes a three-part video series on getting started with Facebook Ads, to compliment the book on the same topic. Along with these downloads, subscribers receive a useful weekly newsletter by email, and an invitation to join the private Facebook group.Courses for authorsSelf-Publishing Formula also provides three paid online courses for authors.Self-Publishing 101Advertising For AuthorsCover Design For AuthorsThese courses are open for registration at specific times throughout the year, but if the one you are interested in isnt currently running, you can join a waiting list to be notified when the course opens again.Self-Publishing 101 claims to teach you everything you need to know from the moment your type THE END on your manuscript. The course covers formatting your books for publication, making your books available on all major sales platforms, cover design, writing your blurb, creating your website and building your mailing list, getting reader reviews and creating a launch plan for your book.Advertising for Authors markets itself as the premier social media advertising course specifically crafted for writers. This course is aimed at people who already have a basic knowledge of social media advertising and is suitable for authors at the intermediate to advanced level, writing both fiction and nonfiction. Some topics in the course include how to create and target your Facebook Ads correctly, how to monitor your ads, optimising your Amazon product page, and optimising your Amazon ads campaign. There are bonus modules on using specific platforms, nam ely Twitter, YouTube, and Bookbub, and a further module on copywriting for success.In the Cover Design for Authors course, authors learn to craft cover designs that attract attention, boost visibility and increase sales. The course covers effective design, understanding genre, and familiarity theory (or why its better to fit in with what readers expect of your genre rather than stand out), as well as practical Photoshop skills to enable you to produce a professional-looking cover that sells your book. The course also gives you access to a private, students-only Facebook group so you can share tips and ideas, and get feedback.On the courses page, you can also access the free List Building for Authors mini-course, described as a three-part Masterclass to show you how to use simple, cost-effective Facebook ads to find prospective readers and get them on to your mailing list.The author behind the siteMost indie authors know that to become successful, you have to be able to wear the hat of a marketer as well as a writer. Mark Dawson, the brains behind the SPF website, has certainly embraced that idea. Dawson had his first two books traditionally published, and while they were initially well-received, without marketing momentum behind them, they quickly sank without a trace as Dawson puts it. The author decided to learn about publishing, marketing, advertising and self-promotion to ensure future books didnt suffer the same fate.He went on to publish over 20 books, both fiction and nonfiction, and now enjoys a high six-figure income and an amazingly flexible lifestyle. Based in Salisbury, England, Dawson is now a USA Today bestselling author, who has been featured everywhere from Forbes to The Financial Times and interviewed on national radio.Mark Dawsons commitment to helping other authors succeed is reflected in the lengths he has gone to make the SPF website a resource library for new and established self-published authors. It is a website well worth bookmarking, for any writer thinking about self-publishing or struggling to make a success of marketing their current books.

How to Earn Computer Certifications Online

How to Earn Computer Certifications Online Whether you’re looking to broaden the number of companies you can apply to, or simply would like to learn a new skill, there are many options for technology certification and training online. While most credible certification processes require you to take the exam at an authorized testing location, almost all of them do permit you to do all training and preparation work via the internet.When seeking certification, keep in mind that not all types of certification require applicants to complete online training programs. In many cases, certification can be awarded simply by passing an exam. Most certification providers provide training and test prep, but they often charge additional fees to access it. It’s generally best to check the provider’s website for information on the certification first to get a good feel for what preparation is required and what you’ll need help with. Once you decide that the certification is right for you, note the cost to take the exam, and whether the certification provider offers any online assistance free of charge. Fortunately, there are some excellent resources for preparing for certification online that are available free of charge.Some of the more common certification types include: CompTIA A, Microsoft Certified Systems Engineer (MCSE), Cisco Certification (CCNA CCNP), Microsoft Office Specialist (MOS), and the Certified Novell Engineer (CNE). CompTIA A Certification Employers often ask that those looking for IT type position carry some form of certification. For those looking to work with computer hardware, one of the most common certification sought is Comptia A. The A certification demonstrates that you possess the basic foundation of knowledge necessary to provide IT support and is often considered a good jumping off point for those looking to have a career working with computers. Information on the exam and links to online preparation options are available at Comptia.org. Free test prep can be obtained from ProfessorMesser.com. Microsoft Certified System Engineer The MCSE is a good certification to get if you’re looking for employment with a business that uses Microsoft networked systems. It’s good for those with a year or two of experience with networks and some familiarity with Windows systems. Information on the certification,  as well  as testing locations, is provided at the Microsoft website. Free preparation for the exam as well as training material can be found at mcmcse.com. Cisco Certification Cisco certification, particularly the CCNA, is highly valued by employers with large networks. Those looking for a career working with computer networks, network security, and internet service providers will be well served by Cisco certification. Information on certification can be found at Cisco.com. Free study guides and tools can be found at Semsim.com. Microsoft Office Specialist Certification Those looking to work with Microsoft office products such as Excel or PowerPoint will be well served with an MOS certification. While not often specifically requested by employers, an MOS certification is a strong way of demonstrating ones aptitude with a specific Microsoft application. They are also less intense to prepare for than some of the other common certifications. Information from Microsoft on this is available. Free test preparation can be difficult to find, but some practice tests are available for free at Techulator.com. Certified Novell Engineer The CNE is ideal for those looking to, or currently working with Novell software such as Netware. As Novell products seem less used today than they once were, this certification is probably ideal only if you already plan to work with Novell networks. Information on the certification can be found at Novell.com. A directory of free preparation materials can be found at Certification-Crazy.net.Whatever certification you choose to pursue, be sure to review the preparation requirements and costs. Some of the most difficult certification types can take many months to prepare for, so be sure that you’re able to invest the time and resources necessary to get certified. If your virtual certification efforts go well, you may also be interested in earning an online degree.

Ecology lab report Essay Example | Topics and Well Written Essays - 1250 words

Ecology lab report - Essay Example This report looks at diversity of different species and draws conclusion about the findings. In community ecology, there is a study of how species interact within themselves in a given community. This study considers variables such as structure, abundance, distribution and demography. Further, some patterns of ecology like equitability, food web, productivity, and species richness and community assembly are considered in modern study of communities in ecology. Background History. In a community, species interact in different ways. There has been a cleavage on how community works in the field of ecology. There are different biotic and abiotic factors that affect the way species in a community interact. Competition, mutualism, parasitism, commensalism and predation are some of the biotic factors that affect the way a community exists. Depending on how the factors interplay, a community may change within a given time frame, thus looking different from the way it was before. Competition occurs when there are finite resources to be used by an increasing population of different species. Competition is a very important limiting factor in biomass, population size and richness of species. There exist different types of competition. Competition can happen between individuals in a direct manner, or between populations or species. Interference competition is that which happens when an individual of a species directly interferes with anothe r individual in other species. For example, if a hound makes a kill and is chased from it by a lion, this is called interference competition. (Hollar p 66). When Deers fight during a rut, this is a manifestation of competition in form of interference. This takes form of aggression between individuals. Individuals interfere with others through survival, foraging, preventing others from reproduction and physical prevention of others to establish a habitat. Exploitative

International personnel and development Essay Example | Topics and Well Written Essays - 3000 words

International personnel and development - Essay Example recruitment and selection process, management development and performance appraisal has a significant effect on the international reward and compensation packages a company is offering to the expatriates. Therefore, international HR management should take it as a challenge to avoid possible weak points in its international reward and compensation packages. To avoid legal issues in other countries, the company should exert an effort to make sure that its international HR management group will comply with the labour laws in its five major business group. Basically, the role and responsibility of international HR management does not end in sending out expatriates on international assignment, this group of individuals should also develop and implement competitive repatriation packages to prolong the long-term benefits of LVMH’s increasing number of expatriates. Established in 1971, LVMH expanded its business to become the leading luxury brand conglomerate in the world. As a successful aggregate confederacy of brands, LVMH is now composed of 50 companies that are directly managing 450 subsidiaries in the world market (p. 319). Handling its subsidiaries, each of the 50 companies is composed of a President and Executive Committee monitors the business activities of each subsidiary. Although LVMH acknowledges the importance of being multi-cultural when managing its businesses all over the world, LVMH’s human resource department is encountering challenges related to the company’s existing career development strategies due to lack of international experience. Employing a total of 56,000 employees in different countries, the HR department of LVMH is challenged to attract, develop and retain competitive managers with global competence by improving the company’s HR strategies related to career development and international mobility options. Engaged by the Corporate Head Quarters as a Principal Consultant with McStrategy Consulting expertise, a literature-based